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Using VIP Treatment to Deliver Unexpected Results
It might sound a little strange to state something so obvious, but marketers are customers. So when we talk about putting ourselves in the customer’s shoes, or looking at something from the customer’s...
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Less Silos, Happier Customers: An Inverse Relationship That Makes Sense
A few years ago, the buzzword du jour was SoLoMo, a concept that aimed to integrate the megatrends of social, location-based information and mobile platforms. As a term, it’s faded into the background...
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4 ways to improve the mobile shopping experience—fast
Mobile conversion rates are on the rise, but still lag considerably behind what we see on desktops and tablets. A lot of that lag has to do with the simple fact that the population is consuming more...
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6 mistakes omnichannel rookies make (and how to avoid them)
The concept of omnichannel retail has been a hot topic at ecommerce industry events over the last five years or so. I’ve seen several standing-room-only panels and presentations discussing the “future...
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This 1 simple strategy delivers consistently better holiday campaigns
This post first appeared on the Decibel Insights blog. Holiday shopping can be a frantic experience. Even when you do it online. We’ve all been there. You fill up your cart, see if you qualify for free...
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How to create shopping experiences that convert. (Or: if you can sell...
If you’ve ever shopped for new wallpaper, you can relate to how difficult it might be to buy it online. It’s something you really want to see in person before you’re comfortable putting up on your...
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Using behavioral customer data to optimize the REAL ecommerce customer journey
Any brand still thinking they’re in the driver’s seat when it comes to controlling customer behavior is completely delusional. Unfortunately, advancements in technology and your competition means the...
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Why ecommerce personalization doesn’t have to be a struggle
CMSWire recently posted a great writeup about a recent Accenture Interactive report. The name of the post: Many marketers still struggle to master personalization. The crux of the findings from the...
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